I spend a lot of time crafting my storytelling skills and helping others do the same. Lately, I’ve been using the phrase, “I’ll tell you a story to help you…” These are stories for my toddler, and the reasons I find myself telling stories are endless. “I’ll tell you a story to help you…get ready for nap…try new foods…use the potty…take turns with your sister…” When I want my son to do something that he is resisting, I tell him a story. When I want to help him understand something complex, I tell him a story. When I want him to feel powerful, I tell him a story. Perhaps it’s because stories have become one of my most-used parenting tools, I’m spending more time teaching organizations how to harness the power of great stories too. You can check out my recent webinar on Impact Storytelling here. @@The stories we tell in our organizations and to our stakeholders shape our culture and our future. @@ Stories matter. A lot. If you want stories to be part of how you make change happen, you need to know about (and learn from) The Center for Story-Based Strategy.
The Center for Story-Based Strategy got their start with a simple mission—to end the era of outdated stories. That mission has grown into a national movement of storytellers out to create social change. They are teaching people how to target dominant narratives of power and change the story. Here are 3 free ways they can help you.
1. They will teach you how to create and share memes.
I’m still not sure how to pronounce this word, but I’m not afraid to use it. Memes are creative and contagious short ideas that spread, like—Think Global, Buy Local. The Center for Story-Based Strategy will teach you how to think memetically (their word, not mine).
2. Want to power map your influencers? CSS has you covered.
You know I’m all about mapping things out, so yeah, I’d like to see what you come up with. The Center for Story-Based Strategy can show you how, and they have a great worksheet to guide your teams.
3. Take your storytelling to a whole new level through the ReFrame Mentorship program.
It’s a hands-on strategic communications mentorship program that supports economic, racial, and ecological justice organizations and campaigns to integrate communications as a core strategy. Applications for the 2016 program open up in December. Check it out, and let us know in the comments if you apply.
Over the next few months, I’ll continue to feature resources and organizations that you and your fellow Impact Mappers should know about. If you have an idea that you’d like me to feature, let me know.